About Us
Driving innovation for tire and auto software. At Tire Guru, we develop and support state-of-the-art point of sale and shop management software, websites, and more. Built by tire people, for tire people.
Our Mission
We are fully committed to the tire and automotive industry and to providing smart solutions for tire dealers, auto repair shops, mobile tire vans, and tire wholesale distributors. We strive to bring new and innovative products and technology to our customers year after year.
Tire Guru employees are focused on building a one-stop comprehensive platform. We are proud to provide software and services that truly give our customers a competitive advantage in the marketplace.
Our Story
In the early 1990s, Clint and LaNae Nicholls developed the Tire Guru software, a pioneering business management system tailored to tire retailers and wholesalers in the automotive industry. With their extensive background in tire retailing and insights from managing a substantial network of 12 retail tire stores, 3 warehouses, and 50 franchises, the Nicholls were perfectly positioned to innovate.
Tire Guru software launched as a trailblazer in technology, the first fully cloud-based tire retail management system. It revolutionized how tire businesses manage inventory, sales, and customer service by leveraging real-time data and cloud computing.
Our Evolution
Today, Tire Guru remains a critical tool for the tire and automotive industry, recognized for its comprehensive functionality that streamlines operations, boosts customer engagement, and drives profitability, including:
- Mobile Device Ready Point of Sale
- Parts & Labor Guide
- Custom-Built Websites
- Digital Vehicle Inspections
- Inventory Mangement
- Full Accounting Capabilities
- Email and Text Marketing
- Comprehensive Reporting
- And a lot more
Tire Guru continues to evolve, committed to progressing our platform as technology advances. We are with you every step of the way.
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“The team over at Tire Guru does a great job with our marketing emails and social advertisement pieces. They are very easy to work with, sometimes only taking 1 or 2 emails to get the point across and get the ads created. They are always going above and beyond to make sure we have what we need to give our customers a hassle-free experience.”
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“Tire Guru has been a great addition to our business. The ease of operation and support staff has been tremendous. In addition, the integration of online orders and the ease of them creating work orders automatically has been a real nice feature for us. Thanks Tire Guru and team.”
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“We’ve been with Tire Guru for almost 7 years now. They have excellent support and are continuously enhancing their product. The new interface is very user friendly and makes the training process for new team members even simpler than before. We highly recommend Tire Guru!!”
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“Tire Guru is a game-changer! It’s super easy to use, keeps our inventory in check, and makes checkout a breeze. Onboarding has been smooth, and support is top-notch. Highly recommend it!”